Nudge – Improving decisions

I was reading this book by Richard Thaler and Cass Sunstein entitled “Nudge” – in the book they evaluate choices, biases and the limits of human reasoning from several perspectives. They tell stories about how they trick themselves to becoming victims of the very limitations of thought that they are describing. This is telling, because the very fact that these educated, articulate professionals can trick themselves (even though they know what is happening) demonstrates how tough it is to think clearly. We fall prey to systematic errors of judgment all the time – however, one of the ways of harnessing this issue is to help others make better decisions.

How to Write a Résumé That Doesn’t Annoy People

A Google search for “résumé” results in over 178,000,000 hits, whereas “possum” nets only 5,340,000. Thus the documentation of work experience is 33 and 1/3 more popular than arboreal marsupials. But what does this really tell us? Not much, but neither does the average résumé that comes across my desk. Some excerpts: “Administered resolution of…

When Daily Deals Work: 8 Scenarios

You’ll likely take a revenue hit and strain your operations. So make sure you’re doing a daily deal for the right reason. Dear Jeff, Everything I read seems to say daily deals are a bad deal for the business. I’m a contrarian by nature, so are there any situations where running a daily deal can…

Top 6 Hidden Costs of Daily Deals

Daily deal programs provide a quick influx of cash–but what happens after that? Here’s what you need to know. While daily deals work well for some merchants, for others the positives are outweighed by operational hassles and, more importantly, the costs – and many of those costs only become apparent after the fact. “If you’re…

Negotiating for Wimps

How to ask for what you want — and get it. Eleven tips for the confrontation-shy. I admit it. I hate negotiating. (Hate negotiating.) To me, a negotiation always feels at least a little confrontational, and I’m a confrontation-averse kinda guy. Unfortunately, negotiating is a fact of business life. So if you’re like me—a negotiating…

Customers, Competition and Cost

Sam’s Club CEO Brian Cornell on the Essential ‘Cs’ of Leadership Sam’s Club CEO Brian Cornell once attended a conference at Apple that was designed to give corporate executives a chance to learn some of the secrets behind the late Steve Jobs’s success. Cornell recalled asking Jobs how much he relied on focus groups to…

12 Commandments for Closing a Sale

Sales pro Grant Cardone shares his rules for helping small business owners close more deals. Like any game there are rules to selling, especially when it comes to closing a sale. To ensure sales success in your business, whether you’re a startup or an established entrepreneur, here are 12 of my best commandments for sealing…

How to Choose the Ideas Your Company Should Invest In

My last post described how Innosight follows a three-stage process to evaluate investment proposals from outside entrepreneurs. But deciding how to invest in ideas at a corporation is a different beast. In The Innovator’s Guide to Growth we suggested that companies should create one-page “Idea Resumes” that capture the essence of an idea on a…

5 Tricks from a LinkedIn Jedi

The man who wrote the book on LinkedIn shares his secrets to becoming an expert social networker. David Gowel has made many career transitions:from civilian to military, from military to academic, and finally from academic to entrepreneurship. Along the way, Gowel used LinkedIn to achieve each step; an experience, he says, that has made him…

Entertaining a Customer? 10 Tricks to Make It Special

Take client entertaining to a whole new level by creating a memorable experience. Your clients will thank you for it. Anyone can pick up a check–and if you spend much time with clients, you probably have. Breaking bread with clients is an important part of the relationship building process. The challenge is making those interactions…