In a recent post, I discussed the notion that the “retail price” of a hyped watch is pretty irrelevant when it comes to your purchase decision on that watch. This got me thinking… perhaps there is a way for brands to capitalise on this, and approach the pricing and selling of hyped watches differently.
Category: Sales
A discussion about the pricing of luxury watches
As certain watches gain popularity and resell for multiples of the original retail price, this post aims to discuss some of the pricing dynamics in the watch world, and think through the considerations a brand would need to make before setting the price of a watch. It is simply a discussion and thought experiment, hope you find it interesting.
Watchbox invests in De Bethune – so what?
The true purpose of this piece is to speak to all the people who are thinking about buying a De Bethune watch. If you didn’t like it a few months ago, the odds are you don’t actually like it now. Don’t get sucked into this hype train.
Ming watches: customer disservice redefined
After yesterday’s post… Someone reached out to me with his own experience and I will share it here today. These are simply screenshots of the various conversations, as-received.
Indie watch brands should treasure customer relationships
Most collectors of independent watch brands will tell you that they love the watches, but more often than not, they deeply value the close connection or relationship they can build with the brand and the founders.
How to Write a Résumé That Doesn’t Annoy People
A Google search for “résumé” results in over 178,000,000 hits, whereas “possum” nets only 5,340,000. Thus the documentation of work experience is 33 and 1/3 more popular than arboreal marsupials. But what does this really tell us? Not much, but neither does the average résumé that comes across my desk. Some excerpts: “Administered resolution of…
ScrewDownCrown 