Author: kingflum

An energy industry professional passionate about a greener world. Sharing thoughts on watches and productivity...

A new way of pricing hyped watches

In a recent post, I discussed the notion that the “retail price” of a hyped watch is pretty irrelevant when it comes to your purchase decision on that watch. This got me thinking… perhaps there is a way for brands to capitalise on this, and approach the pricing and selling of hyped watches differently.

Rolex Daytona – Why does it defy logic?

I shared a recent post by @watchanalytics on Instagram, asking people about their opinion on the Rolex Daytona, and whether its price performance was justified. Needless to say, this led to several interesting conversations, and I’d like to share some thoughts on the topic here.

Mr. Miller and the three red marbles

We hear stories every day about people making a difference in a quiet and unassuming way. Those are every-day heroes… demonstrating care and compassion, not expecting anything in return. This story is a beautiful example of that.

A new era of marketing in the watch world

Digital marketing expert Carlos Gil runs a marketing agency and social media consultancy, serving Fortune 500 clients and helping them navigate their digital transformation. In his book, “The End of Marketing” Gil offers a wealth of insights and I will share some below. In particular, I’d like to dig deeper into my hypothesis that Vacheron Constantin has formally entered the world of micro-influencer marketing on social media… and it might be the first ‘big brand’ to do so.

Editing photos in Adobe Lightroom for use on Instagram

This is a deviation from my usual topics, but hopefully some will find it useful! Recently I had some issues with photos being a little blurry when posted to Instagram, so I decided to do some investigation on the best approach to editing and exporting in Adobe Lightroom.