The Dilution Effect

I recently watched a TED Talk entitled “The counterintuitive way to be more persuasive” – the talk was about the Dilution Effect. In this talk, organizational psychologist Niro Sivanathan discusses this cognitive quirk that weakens our strongest cases, and he reveals why brevity is the true expressway to persuasion.

First Post on the ‘NEW’ Blog

I started a blog back in 2011 – that happened because I was in the process of starting a company, and all the content about productivity was actually quite relevant to the company’s purpose. The company has since been sold, and the blog has been dormant since 2012… My passion for productivity however, is not dormant…

How to be THE LUCKIEST GUY ON THE PLANET in 4 Easy Steps

I told my dad, “I’m a lucky guy.” He said, “But are you lucky in love?” I was six years old. Love was the most disgusting thing in the world to me. What the hell was he talking about? Love was living in another neighborhood at that time. Or another planet. It would be years…

10 Quick Tips to Become a Better Writer

It’s not about being a highly skilled artist; you just just need to become a better technician with words. Here’s how. Dear Jeff, I feel like I spend most of my day writing. I mostly write emails but I also do reports, project justifications, and analysis papers.  Not only am I slow I also am…