The Watch Collector’s Matrix

Do you sometimes feel like you spend all your time putting out proverbial fires in your life? At the end of the day do you feel completely sapped and drained of energy, and yet can’t point to anything of real significance which you accomplished that day? Yes? Well then, you are probably confusing the urgent with the important!

In terms of watch purchasing decisions, people tend to have similar problems – where the ‘importance’ is replaced with ‘desire’ – since the purchase of a luxury watch is rarely important. I will talk about the Eisenhower matrix before exploring The Watch Collector’s Matrix in its application to watch purchasing decisions.

Watch collectors: Don’t buy what you like!

Without the aforementioned deep-diving, the purchase of any watch is more transactional. This is why you should not simply “buy what you like”. This is common advice given to new collectors, and the problem with this advice, is the very nature of what you like, is likely a temporary conclusion.