How and why do you collect watches?

I watched a TED talk by Bill Burnett … so I decided to share some of his ideas and connect them to watches. Firstly: Why do you collect? What do you collect, exactly? How do you see your collecting journey today, in a year, in five years? Secondly: take your response to the first part, and try and find parallels with your original answer about your ideas on the meaning of life.

The Watch Collector’s Matrix

Do you sometimes feel like you spend all your time putting out proverbial fires in your life? At the end of the day do you feel completely sapped and drained of energy, and yet can’t point to anything of real significance which you accomplished that day? Yes? Well then, you are probably confusing the urgent with the important!

In terms of watch purchasing decisions, people tend to have similar problems – where the ‘importance’ is replaced with ‘desire’ – since the purchase of a luxury watch is rarely important. I will talk about the Eisenhower matrix before exploring The Watch Collector’s Matrix in its application to watch purchasing decisions.