10 irrational human behaviours and how they apply to watch collecting

Dan Ariely is one of the most interesting people I have ever come across… I could go on about his various TED talks or the rest of his incredible CV – but you can enter that rabbit hole another time. Today, I wanted to cover Chris Yeh’s Outline of Predictably Irrational: The Hidden Forces that Shape Our Decisions. It’s one of Ariely’s most fascinating books… and takes a peek into the predictable psychology that powers human actions and reactions. As always, I’ll try and pick out some lessons we can apply to our world of watches. Here’s Ariely’s list…

Start with what you know

Many innovators and strategists are obsessed with predicting how the world will change in the future, and then they then try and develop new products and business models to fit this “new hypothetical world”. As Jeff Bezos describes, it can be even more valuable to figure out what will not change in the future.

Are you a victim of marketing?

As I began seeing more Furlan Marri watches shared on Instagram, I asked myself why someone would choose this watch in the morning, when looking at their watch box. I won’t go into the background story of the brand and the reasons this is an enormously popular release; Wei Koh wrote all about it here and you can read that if you want some background.

Hedgehogs and Foxes in the watch industry

To summarise the concept; some people see the details in everything they do, like the fox, while others are great at having a singular vision, like the hedgehog. Going back to a critical distiction in the definition of the concept, Jim Collins says it perfectly: The Hedgehog Concept is not a goal to be the best, a strategy to be to be the best, an intention to be the best, a plan to be the best. It is an understanding of what you can be the best at. The distinction is absolutely crucial.  

6 Habits of True Strategic Thinkers

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Have you tested your strategy lately?

Ten timeless tests can help you kick the tires on your strategy, and kick up the level of strategic dialogue throughout your company. “What’s the next new thing in strategy?” a senior executive recently asked Phil Rosenzweig, a professor at IMD,1 in Switzerland. His response was surprising for someone whose career is devoted to advancing…

Inc. 5000 Update: Costume Craze

Kate Maloney of Costume Craze finds success selling Halloween costumes. At start-ups, things don’t always go according to plan. Take Costume Craze, an online costume retailer based in Pleasant Grove, Utah. When CEO Kate Maloney launched the business with her brother, Matthew, and mother, Kathleen, it was a software company called StaticAdvantage. Switching gears has…

7 Ways to Make a Mini-Marketing Campaign

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Creating the Lean Startup

How Eric Ries developed a scientific method for launching profitable companies Squandered capital, wasted efforts, shattered dreams. Eric Ries, author of The Lean Startup, is on a mission to save entrepreneurs from such a fate. Ries, a serial entrepreneur, co-founded IMVU, an online social network that made the Inc. 500 last year. Through trial and…

My Story: Christopher Simovich of Global Strategies

Dealing with Mexican drug cartels and other dangerous encounters is a “normal” work hazard for Global Strategies, a boutique security agency. Most CEOs find themselves in the line of fire at least occasionally. For Christopher Simovich, CEO of Global Strategies, a boutique security agency based in Aliso Viejo, California, that is no metaphor.