The Dilution Effect

I recently watched a TED Talk entitled “The counterintuitive way to be more persuasive” – the talk was about the Dilution Effect. In this talk, organizational psychologist Niro Sivanathan discusses this cognitive quirk that weakens our strongest cases, and he reveals why brevity is the true expressway to persuasion.

10 Ways You Should Never Describe Yourself

So this is an interesting article, simply because I am sure a large percentage of people would be ‘guilty’ of using some of the words described in this article! Of course, you may disagree with Jeff’s view, but its worth a second thought… dont you think? – Faheem   When other people use these words…

Fantastic story about “Self Appraisal”

A little boy went to a telephone booth which was at the cash counter of a store and dialed a number. The store-owner observed and listened to the conversation: Boy : “Lady, Can you give me the job of cutting your lawn? Woman : (at the other end of the phone line) “I already have…