Yesterday, over lunch with the infamous @nycwatchguy and @f1ptb… … we discussed the concept of purchases under pressure. In the current environment this issue is far more pronounced, due to the rise of limited editions, the increased popularity of independent watchmaking (who have lower supply inherently) and because of general hype with any popular watches – often fuelled by the influx of profiteers into the watch game, who tend to pose as genuine enthusiasts or collectors. This also raised the question of what defines a “genuine” enthusiast anyway; and when is it ok to sell a watch without being labelled a flipper? Thoroughly enjoyed the conversation, and thought I would share a bit here.
As I began seeing more Furlan Marri watches shared on Instagram, I asked myself why someone would choose this watch in the morning, when looking at their watch box. I won’t go into the background story of the brand and the reasons this is an enormously popular release; Wei Koh wrote all about it here and you can read that if you want some background.
Earlier this week I posted about the evolution of watch collecting, and talked about what might happen next in the watch collecting hobby, as collecting evolves, and collectors experience decision fatigue. Quite a few people followed up with me asking about vintage watches, and even suggesting that vintage watches might be the next big thing – so I thought I’d share some thoughts on the topic and see what others think.
Have you ever heard of the term “Yak shaving”? The term was supposedly coined by Carlin Vieri from MIT, but others attribute its popularity to a Ren and Stimpy episode. Either way, I found it had some applicability to watch collecting, so I decided to share some thoughts on this; while slightly obscure and not wholly enlightening… hopefully still educational!
Do you sometimes feel like you spend all your time putting out proverbial fires in your life? At the end of the day do you feel completely sapped and drained of energy, and yet can’t point to anything of real significance which you accomplished that day? Yes? Well then, you are probably confusing the urgent with the important!
In terms of watch purchasing decisions, people tend to have similar problems – where the ‘importance’ is replaced with ‘desire’ – since the purchase of a luxury watch is rarely important. I will talk about the Eisenhower matrix before exploring The Watch Collector’s Matrix in its application to watch purchasing decisions.
Brandolini’s Law – this is the simple observation that it’s far easier to produce and spread BS, misinformation and nonsense than it is to refute it.
What is the cost of an item? The price tag is a matter of fact, but how often do people really think about the true cost of an item when weighing it against the benefits of ownership?