Start with what you know

Many innovators and strategists are obsessed with predicting how the world will change in the future, and then they then try and develop new products and business models to fit this “new hypothetical world”. As Jeff Bezos describes, it can be even more valuable to figure out what will not change in the future.

The Genius of Furlan Marri

My recent post about the effect of marketing contained a hypothesis about serious watch collectors: they will buy the recently released Furlan Marri (FM) watches but won’t wear them much. This post is about the brand, and why it represents a masterclass in product launches and marketing.

Evolution of watch collecting – where to next?

I just had a conversation with my buddy Ben (@koreahasseoul1) and I felt like the topic was worthy of a post. Incidentally he’s a pretty interesting collector, and I would urge you to chat to him too if you feel like you want some advice about your collection, or just to talk watches. I always appreciate his perspectives, and I am sure you will too. Ben and I spoke about how collecting has evolved, especially in the last two to three years.

Journalism in the watch industry

I have seen messages from journalists who are being contacted directly by the collaborator in this watch release, and they are being rudely chastised for something as simple as ‘liking a meme’ about the faulty watch! These journalists are being accused of, in summary, surrendering their own impartiality, by showing support to memes about the watch. Is this how low it goes?

Ming watches: customer disservice redefined

After yesterday’s post… Someone reached out to me with his own experience and I will share it here today. These are simply screenshots of the various conversations, as-received.

Why Better Products Don’t Always Win

You may have superior technology or a great feature set, but if your product doesn’t create value for the customer, its chance of success is slim. Flickr/d7 We’ve heard a number of CEOs say, “Our product is more advanced than anything else on the market. How can we fail?” Unfortunately, you don’t have to look…

Secrets of the 10 Most-Trusted Brands

There’s no better way to dissect the how-tos of branding than to dig deep into the companies everybody knows and trusts. To accomplish this, Entrepreneur teamed with The Values Institute at DGWB, a Santa Ana, Calif.-based think tank that focuses on brand relationships, on a consumer survey that explored the reasons some brands manage to…

Starting a Business: Advice from the Trenches

If you’re like thousands of other designers, programmers and other creative professionals out there, at one point in time you’ve considered starting your own business. Unlike most, you’ve gone against common sense and decided to open shop for yourself. And not just freelance full-time, mind you, but file for the company name, get some stationery,…

5 Biggest Event Planning Fears and How to Face Them

Will anyone show up? What if people get bored? Check out these five ideas to set your next company event up for success. Throwing a company event is a fantastic way to meet new people, spread the word about your business and have some good old-fashioned fun. But if you’re the organizer, it can be…