A discussion about the pricing of luxury watches

As certain watches gain popularity and resell for multiples of the original retail price, this post aims to discuss some of the pricing dynamics in the watch world, and think through the considerations a brand would need to make before setting the price of a watch. It is simply a discussion and thought experiment, hope you find it interesting.

When to Change Your Business Model

If a competitor offers its product for free, should you do the same in hopes of increasing market share? Dear Norm, Our small business provides government agencies and consulting firms with specialized computer models that simulate flooding. Sales have been very slow this year, and one of my partners thinks we should make the software…

A Guide to the ABCs of Pricing

Buyers are irrational. Predictably so. Here are three of the frameworks–anchors, bumps, and charms–they use to decide what they’ll pay for your product or services. —– “To start out with the customers’ utility, with what the customer buys, with what the realities of the customer are and what the customer’s values are—this is what marketing…