According to Neil Cybart at Above Avalon (the world’s top ranked Apple analyst), it took just over five years for the installed base of the Apple Watch to surpass 100 million people, and its growth trajectory continues to accelerate. What does this mean for the ‘traditional’ Swiss watch industry, and how should they react? A 14-year-old who wears an Apple watch today, will have worn nothing else until they’re old enough to afford a Rolex – The question is, when this day comes, will they want one?
A few days ago I was reading this post about how our preconceived notions might hinder our decision-making… I thought it was so applicable watches, and wanted to share it here with a few comments.
Yesterday, over lunch with the infamous @nycwatchguy and @f1ptb… … we discussed the concept of purchases under pressure. In the current environment this issue is far more pronounced, due to the rise of limited editions, the increased popularity of independent watchmaking (who have lower supply inherently) and because of general hype with any popular watches – often fuelled by the influx of profiteers into the watch game, who tend to pose as genuine enthusiasts or collectors. This also raised the question of what defines a “genuine” enthusiast anyway; and when is it ok to sell a watch without being labelled a flipper? Thoroughly enjoyed the conversation, and thought I would share a bit here.
In general, it turns out that happiness is fairly heritable, but there is of course more to it than that. Here we will talk about some basic nuances that will affect your happiness, and describe how the variability in your happiness is affected by external factors. Finally, trying to connect it to watches, the argument and variability is largely a function of the company you keep, and what you are exposed to most frequently.
What about watchmaking then? Can you name any watchmaker(s) who come to mind when we think about Chutzpah? I’ll pick a few…
Musings on creativity, and the future of the market for independent watchmakers