The Paradox of Choice – quasi book summary and discussion

Barry Schwartz is an American psychologist, Professor of Social Theory and Social Action at Swarthmore College, and since 2016 has been visiting professor at the University of California, Berkeley. His work focuses on the intersection of psychology and economics… He is also the author of the book “The Paradox of Choice” and he talks about the concepts from the book in this TED talk. In this post I wanted to outline some of the key points he makes, and connect them to a watch collector’s decision-making processes.

Try it – you might actually like it!

A few days ago I was reading this post about how our preconceived notions might hinder our decision-making… I thought it was so applicable watches, and wanted to share it here with a few comments.