The Watch Collector’s Matrix

Do you sometimes feel like you spend all your time putting out proverbial fires in your life? At the end of the day do you feel completely sapped and drained of energy, and yet can’t point to anything of real significance which you accomplished that day? Yes? Well then, you are probably confusing the urgent with the important!

In terms of watch purchasing decisions, people tend to have similar problems – where the ‘importance’ is replaced with ‘desire’ – since the purchase of a luxury watch is rarely important. I will talk about the Eisenhower matrix before exploring The Watch Collector’s Matrix in its application to watch purchasing decisions.

Thinking in a Foreign Language Makes Decisions More Rational

‘Would you make the same decisions in a foreign language?’ To judge a risk more clearly, it may help to consider it in a foreign language. A series of experiments on more than 300 people from the U.S. and Korea found that thinking in a second language reduced deep-seated, misleading biases that unduly influence how…