A discussion about the pricing of luxury watches

As certain watches gain popularity and resell for multiples of the original retail price, this post aims to discuss some of the pricing dynamics in the watch world, and think through the considerations a brand would need to make before setting the price of a watch. It is simply a discussion and thought experiment, hope you find it interesting.

Be Like Amazon

I decided to do another book summary post, since I found it so useful and insightful. This one is by brothers Jeffrey Eisenberg and Bryan Eisenberg, writing with Roy H. Williams. They analyse Amazon’s principles through the eyes of two imaginary characters on a road trip. The book is basically a dialogue between the older…

Customers, Competition and Cost

Sam’s Club CEO Brian Cornell on the Essential ‘Cs’ of Leadership Sam’s Club CEO Brian Cornell once attended a conference at Apple that was designed to give corporate executives a chance to learn some of the secrets behind the late Steve Jobs’s success. Cornell recalled asking Jobs how much he relied on focus groups to…

When to Change Your Business Model

If a competitor offers its product for free, should you do the same in hopes of increasing market share? Dear Norm, Our small business provides government agencies and consulting firms with specialized computer models that simulate flooding. Sales have been very slow this year, and one of my partners thinks we should make the software…

Social Media is [usually] a Waste of Time

But an online marketing expert explains how you can make Facebook, Twitter, and Groupon, among others, work for your small business. If you are like most small businesses, you and your team are stretched thin. If you even have a team. All day long you are servicing customers, delivering products, managing finances and doing whatever…