Will the Apple Watch kill the luxury watch industry?

According to Neil Cybart at Above Avalon (the world’s top ranked Apple analyst), it took just over five years for the installed base of the Apple Watch to surpass 100 million people, and its growth trajectory continues to accelerate. What does this mean for the ‘traditional’ Swiss watch industry, and how should they react? A 14-year-old who wears an Apple watch today, will have worn nothing else until they’re old enough to afford a Rolex – The question is, when this day comes, will they want one?

What is the ‘grail watch’ for watch collectors?

Watch people often talk about #grail #watches. My personal definition: A watch which is currently unaffordable to me, but one which I hope to own someday. I also define it as something that is “within the realms of possibility, but not quite a certainty”. Now I am aware that not everyone shares this definition, and…