The Dilution Effect

I recently watched a TED Talk entitled “The counterintuitive way to be more persuasive” – the talk was about the Dilution Effect. In this talk, organizational psychologist Niro Sivanathan discusses this cognitive quirk that weakens our strongest cases, and he reveals why brevity is the true expressway to persuasion.

Don’t be a Grin Fucker

OK, this will be a test of whether using real curse words in your title or post gets all of your stuff blocked by spam filters or from appearing on HackerNews or the like.  I thought about trying to spell it differently (like Guy Kawasaki always says Bull Shitake (as in the mushroom, but slightly…

5 Ways to Kill a Brainstorming Session

As brainstorming has become customary, has it also lost its sparkle, and value, for your company? Here’s where you may have gone wrong, and what to avoid in the future. Brainstorming is big at most creative organizations today, but in becoming ubiquitous it has lost something. The invitation “let’s brainstorm about that” typically leads to…