How and why do you collect watches?

I watched a TED talk by Bill Burnett … so I decided to share some of his ideas and connect them to watches. Firstly: Why do you collect? What do you collect, exactly? How do you see your collecting journey today, in a year, in five years? Secondly: take your response to the first part, and try and find parallels with your original answer about your ideas on the meaning of life.

Watch collecting and happiness

In general, it turns out that happiness is fairly heritable, but there is of course more to it than that. Here we will talk about some basic nuances that will affect your happiness, and describe how the variability in your happiness is affected by external factors. Finally, trying to connect it to watches, the argument and variability is largely a function of the company you keep, and what you are exposed to most frequently.

Social psychology and watches – Pt 2

In the last post I mentioned “self” and touched on psychological phenomena related to the self such as: everybody notices us, we are above average, and what we do make perfect sense.

Next we move on to attribution theory, which is a theory that explores how we make sense of ourselves and others, and then onto understanding how we think about other people, and what we actually like about other people.

Kindness, evolution and paying it forward

A number of different random events led me to write this post. First, I saw a post on Instagram where someone was offering to introduce other watch collectors to their authorised dealer to help them land some ‘hard to get’ pieces; second, I posted a story about my friend who has been kidnapped in South Africa and received a lot of support and possible avenues to assist; finally, I am doing a course on Psychology (for fun) and this topic of kindness came up again – A few thoughts came to mind which I thought I would like to note down, since I find it fascinating why we might be inclined to be kind to one another (or not).

What is time?

Is “time” a universal truth? Consider one of my favourite films, Interstellar, where Matthew McConaughey finds himself in a tesseract; this was an incredibly difficult concept to capture on film, and I think it was done really well. Effectively, this is a 4-dimensional space where the 4th dimension is time. In other words, all time is simultaneous and where we are at one particular ‘point’ in time is not a necessarily “mutually exclusive” event. As Rovelli expains it – the universe is made up of countless events – even something trivial such as a rock, is an event which takes place at a rate which we as humans cannot process!

The Watch Collector’s Matrix

Do you sometimes feel like you spend all your time putting out proverbial fires in your life? At the end of the day do you feel completely sapped and drained of energy, and yet can’t point to anything of real significance which you accomplished that day? Yes? Well then, you are probably confusing the urgent with the important!

In terms of watch purchasing decisions, people tend to have similar problems – where the ‘importance’ is replaced with ‘desire’ – since the purchase of a luxury watch is rarely important. I will talk about the Eisenhower matrix before exploring The Watch Collector’s Matrix in its application to watch purchasing decisions.

The Dilution Effect

I recently watched a TED Talk entitled “The counterintuitive way to be more persuasive” – the talk was about the Dilution Effect. In this talk, organizational psychologist Niro Sivanathan discusses this cognitive quirk that weakens our strongest cases, and he reveals why brevity is the true expressway to persuasion.


Some Friday wisdom. Opinions are like arseholes. Everyone has one… in the same way that you don’t go around worrying about everyone else’s arseholes… you ought to do the same with their opinions too.

Watch collectors: Don’t buy what you like!

Without the aforementioned deep-diving, the purchase of any watch is more transactional. This is why you should not simply “buy what you like”. This is common advice given to new collectors, and the problem with this advice, is the very nature of what you like, is likely a temporary conclusion.

The BS asymmetry principle

Brandolini’s Law – this is the simple observation that it’s far easier to produce and spread BS, misinformation and nonsense than it is to refute it.