According to Neil Cybart at Above Avalon (the world’s top ranked Apple analyst), it took just over five years for the installed base of the Apple Watch to surpass 100 million people, and its growth trajectory continues to accelerate. What does this mean for the ‘traditional’ Swiss watch industry, and how should they react? A 14-year-old who wears an Apple watch today, will have worn nothing else until they’re old enough to afford a Rolex – The question is, when this day comes, will they want one?
As certain watches gain popularity and resell for multiples of the original retail price, this post aims to discuss some of the pricing dynamics in the watch world, and think through the considerations a brand would need to make before setting the price of a watch. It is simply a discussion and thought experiment, hope you find it interesting.
A week ago @nycwatchguy started blogging too – which is good news for the watchfam. In his most recent post he discusses “The rules of engagement” for brands in the watch world… and I thought I would share some frameworks to help folks understand with a little more detail how brands think about the process of allocating a watch to a client. I still agree with him, that it would be nice if brands were more transparent, however, I think we should not hold our breath.
Many innovators and strategists are obsessed with predicting how the world will change in the future, and then they then try and develop new products and business models to fit this “new hypothetical world”. As Jeff Bezos describes, it can be even more valuable to figure out what will not change in the future.
The true purpose of this piece is to speak to all the people who are thinking about buying a De Bethune watch. If you didn’t like it a few months ago, the odds are you don’t actually like it now. Don’t get sucked into this hype train.
Most collectors of independent watch brands will tell you that they love the watches, but more often than not, they deeply value the close connection or relationship they can build with the brand and the founders.
You’re the boss, but you still spend too much time on the day-to-day. Here’s how to become the strategic leader your company needs. In the beginning, there was just you and your partners. You did every job. You coded, you met with investors, you emptied the trash and phoned in the midnight pizza. Now you…
Can your business run indefinitely without you at the helm? Michael E. Gerber, author of The E-Myth, outlines the steps you need to take to get there. Business owners, especially those just starting out, often make the mistake of getting caught up in the day-to-day operations of their business—the work of running the business—so much…
If you’re not devoting a small percentage of your time to working for free, you’re making a big mistake. If you don’t devote a small percentage of your time to working for free, you’re making a mistake. Whoa, wait, hold on a second. Sheathe your sword of value. Don’t go all cold-blooded capitalist on me….
It’s not about being a highly skilled artist; you just just need to become a better technician with words. Here’s how. Dear Jeff, I feel like I spend most of my day writing. I mostly write emails but I also do reports, project justifications, and analysis papers. Not only am I slow I also am…