Most collectors of independent watch brands will tell you that they love the watches, but more often than not, they deeply value the close connection or relationship they can build with the brand and the founders.
Category: Marketing
Business Etiquette: 5 Rules That Matter Now
The word may sound stodgy. But courtesy and manners are still essential–particularly in business. shutterstock images The ‘elevator rule’: Don’t discuss the meeting till you’re out of the elevator … and the building. The word “etiquette” gets a bad rap. For one thing, it sounds stodgy and pretentious. And rules that are socially or morally…
LinkedIn Will Outlive Facebook. Here’s Why
Facebook’s latest $1 billion acquisition smacks of a desperation that LinkedIn consistently manages to avoid. Image: Flickr/Coletivo Mambembe With all due respect to Facebook, paying $1 billion for Instagram smacks of desperation. It’s as if CEO Mark Zuckerberg is terrified of becoming irrelevant and is willing to spend insane amounts of money in order…
Why You Want the New iPad So Badly
For a certain breed of consumers, the arrival of Apple’s third-generation iPad is an occasion of monomaniacal focus and intense anticipation. Visions of how the shiny new gadget will revolutionize their lives fill their heads. They’re willing to sacrifice hours waiting in line and hard-earned cash that they can ill afford to spare, all to…
Lessons You Can Learn from Apple’s iPad Woes
As iPads are being seized by authorities in China, you may be wondering how to protect your brand globally. Here’s what you need to know. I was recently reading an article concerning Apple’s ongoing battle over the sale of its iPad tablet computers in China. It seems that the technology juggernaut’s iPads are now being…
Top 6 Hidden Costs of Daily Deals
Daily deal programs provide a quick influx of cash–but what happens after that? Here’s what you need to know. While daily deals work well for some merchants, for others the positives are outweighed by operational hassles and, more importantly, the costs – and many of those costs only become apparent after the fact. “If you’re…
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