Many innovators and strategists are obsessed with predicting how the world will change in the future, and then they then try and develop new products and business models to fit this “new hypothetical world”. As Jeff Bezos describes, it can be even more valuable to figure out what will not change in the future.
The true purpose of this piece is to speak to all the people who are thinking about buying a De Bethune watch. If you didn’t like it a few months ago, the odds are you don’t actually like it now. Don’t get sucked into this hype train.
If we can concede that ‘hype’ is unpredictable, and that watch prices have no underlying rationale such as defined supply/demand constraints, then we must agree that buying watches for potential financial gain is simply speculation.