With the recent launch of the three Unimatic x Hodinkee collaboration pieces, I have had the pleasure of seeing many new collectors join the Unimatic family. This could be due to the ‘dink’ effect – where anything Hodinkee launches is met with raging enthusiasm by those loyal sheeple who can’t get enough of their preppy aesthetic… but it is nevertheless a welcomed situation, as the brand deserves all the recognition it is getting, and more. I thought I would take some time to share my thoughts on the brand and why I love it.
I was reading this book by Richard Thaler and Cass Sunstein entitled “Nudge” – in the book they evaluate choices, biases and the limits of human reasoning from several perspectives. They tell stories about how they trick themselves to becoming victims of the very limitations of thought that they are describing. This is telling, because the very fact that these educated, articulate professionals can trick themselves (even though they know what is happening) demonstrates how tough it is to think clearly. We fall prey to systematic errors of judgment all the time – however, one of the ways of harnessing this issue is to help others make better decisions.
Benjamin Clymer, the founder of the watch-enthusiast website Hodinkee, has become a timepiece adviser to the stars.
Credit: Damon Winter/The New York Times
Watch people often talk about #grail #watches. My personal definition: A watch which is currently unaffordable to me, but one which I hope to own someday. I also define it as something that is “within the realms of possibility, but not quite a certainty”. Now I am aware that not everyone shares this definition, and…